Privacy policy

1. WHAT DATA DO WE COLLECT?
We may collect the following types of personal data:

Identity and contact data: full name, billing address, delivery address, email address.

Payment data: credit/debit card details (processed by our secure payment partners – we do not store full card information), PayPal, or other payment methods accepted at checkout.

Transaction data: details about products you have purchased, order history, returns, and exchanges.

Technical data: IP address, browser type and version, device type, time zone setting, operating system, and platform.

Usage data: information about how you use our website – products viewed, time spent on pages, click patterns, and referral source.

We do not collect health data, body measurements, or any special category data.

2. HOW DO WE COLLECT YOUR DATA?
Directly from you: when you create an account, place an order, request size assistance, or contact customer service.

Automatically: via cookies and similar technologies when you browse our website.

From third parties: payment service providers, delivery partners, and analytics providers (such as Google Analytics).

3. WHY DO WE USE YOUR DATA?
We use your personal information for the following purposes:

To process and fulfil your orders (including payment verification and delivery).

To communicate with you about your order status, returns, or refunds.

To personalise your shopping experience (e.g., showing you relevant gym wear products).

To improve our website, products, and customer service.

To prevent fraud and ensure the security of our store.

To comply with legal obligations (e.g., tax and accounting requirements in the UK).

4. SHARING YOUR DATA
We do not sell your personal data to third parties. We may share your data only in the following circumstances:

Delivery partners: to get your Fit Fashion order to your address (we share name, delivery address, and order details).

Payment processors: to securely complete your transaction (e.g., Stripe, PayPal, or other UK-accepted providers).

IT and analytics providers: to host our website and analyse performance (e.g., Shopify, Google).

Legal obligations: if required by UK law, a court order, or a regulatory authority (e.g., HMRC).

Fraud prevention: to investigate or prevent suspected fraudulent activity.

All third-party service providers are contractually obliged to protect your data and comply with UK GDPR.

5. DATA STORAGE AND SECURITY
We take appropriate technical and organisational measures to protect your personal data, including:

SSL encryption on our website.

Restricted internal access to customer data.

Regular security reviews and updates.

Your data is stored on secure servers located within the UK / European Economic Area (EEA). Where we use third-party services outside the UK, we ensure adequate safeguards (such as UK‑approved Standard Contractual Clauses).

We retain your data only as long as necessary for the purposes set out in this policy – typically:

For as long as you have an account with us.

For 6 years after your last transaction (to comply with UK tax laws).

6. YOUR RIGHTS (UNDER UK GDPR)
As a data subject, you have the following rights:

Right to be informed – about how we use your data (this policy).

Right of access – request a copy of the personal data we hold about you.

Right to rectification – correct inaccurate or incomplete data.

Right to erasure ("right to be forgotten") – request deletion of your data, subject to legal obligations.

Right to restrict processing – temporarily limit how we use your data.

Right to data portability – receive your data in a structured, machine‑readable format.

Right to object – object to processing based on legitimate interests.

Rights related to automated decision-making – we do not use solely automated decisions that significantly affect you.

To exercise any of these rights, please contact us at: privacy@fitfashion.co.uk

7. COOKIES
Our website uses cookies to:

Make the site work properly (essential cookies).

Understand how you navigate our site (analytics cookies).

Show you relevant products and ads (marketing cookies).

You can manage your cookie preferences through the cookie banner on our website or via your browser settings. Blocking certain cookies may affect your shopping experience.

8. LINKS TO THIRD-PARTY WEBSITES
Our website may contain links to social media platforms (Instagram, Facebook, TikTok) or other external sites. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies.

9. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The most current version will always be posted on our website. If we make material changes, we will notify you by email (if you have an account) or via a notice on our website.

10. CONTACT US & DATA PROTECTION OFFICER (DPO)
If you have any questions about how we handle your data, or if you wish to make a complaint, please contact our Data Protection Officer:

Fit Fashion – Data Protection Officer
Email: fitfashion87@gmail.com